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Web studio, Ontario, Canada

The Site Your Work Already Deserves

We rebuild your site first. You see the finished result before you decide anything. Design, search and branding are handled by one team.
Start With a RebuildSee the Work
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Independent businesses get the website, search and brand that usually go to the biggest budgets.

A small senior team moves faster than a big one.

Start With a Rebuild
01Services

Three Services, One Job

Your website, how people find it and your brand all shape each other. We handle the three together, so improving one never undoes another.

01Rebuild

Everything You Already Have, Rebuilt to Stand Out

We start with what’s already yours: your words, photos, fonts and colours. Then we rebuild the site around them with motion, video, layered scrolling and careful layout. The result holds attention, so visitors stay longer, read further and get in touch, day or night.

Once it’s built, we go through it with you and change or add anything you’d like.

Send Us Your Site

Need More Than a Website?

A complete 3D animation sequence, built shot by shot?

Yes, built to your brief.

A secure login, so you and your staff can update parts of the site yourselves?

Yes, with access you control.

A custom app to run your business and manage your team?

Yes, designed around how you work.

Each one is scoped to what you need.

For websites, we only take on rebuilds at the moment, so you’ll need an existing site. We’ll update this page if that changes.

02Search

Found Wherever Your Customers Look

People look for businesses like yours in three places: in Google’s results and on Google Maps, in the direct answers search engines and voice assistants give, and in the recommendations AI tools like ChatGPT, Perplexity and Google’s AI Overviews make. We make sure you show up in all three.

  • SEORanking in Google’s results and on Maps
  • AEOBeing the direct answer
  • GEOBeing recommended by AI tools

You Pay Once It’s Working

For clients we work with, search is billed on results. Fees begin only once your traffic grows past a starting point we agree on. Your numbers are open to you at any time, so you always know what’s happening.

Ask About Search
03Rebrand

A Brand That Says Exactly What You Mean

Some businesses need a few careful adjustments. Others need a complete change of identity. We work out which one you need, then rework your logo, colours, type and tone of voice until every part of the brand says what it should.

Every rebrand is scoped to the business, so it starts with you telling us about yours.

Tell Us About Your Brand
Ownership

Your Site Is Yours. Always.

Your domain, hosting and accounts stay registered in your name, and every file we make for you belongs to you. We work with the access you give us, never as the owner, and every login is handed over in full. You’re free to take everything elsewhere whenever you choose, with no buyout fees and nothing held back.

02Work

Selected Work

Home page of the Weft Systems site.

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Weft Systems

Network control software

Visit Site
03Your Site

What Does Your Website Say About You?What Does Your Website Say About You?

A laptop showing code and a terminal sits in front of a large monitor displaying a grid of colourful artwork, lit in deep blue.

  1. Is Your Website Helping You or Hurting You?

    People judge a business within seconds of landing on its website, before they’ve read a word. A well-built site gives them reasons to trust you. A weak one gives them words like dated, cluttered and careless, and they start to see your business that way. Which words would a stranger use for yours?

  2. Does Everything Say the Same Thing?

    Your website should look and sound like the rest of your business, from your social media to the way you greet customers in person. When they don’t match, people notice, even if they can’t say why. A business that looks different everywhere seems disorganized, and you probably already know which part doesn’t fit.

  3. Is Your Work Better Than Your Website?

    Even customers who hear about you from a friend usually look you up first. If your site looks careless, they assume your work is too, and they go somewhere else. The care you put into what you do deserves a website that shows it.

  4. Let’s Look at Your Site

    Share your website address and the story behind your business. We review every enquiry, and if we see a clear way to improve your site, we’ll contact you.

    Send Us Your Site
Overhead view of a dark desk with a laptop, graphics tablet and stylus, mouse, camera lenses and a DSLR camera.
04About

Who You’re Working With

Black-and-white studio portrait of a man with a shaved head in a black T-shirt, arms crossed, looking at the camera against a black background.

Brandon Marshall

Founder

  • Web Design
  • Search
  • Branding

Salient means the thing that stands out. I started Salient Designs to give businesses websites that stand out, without the budget of a national brand.

We’re a small senior team based in Ontario, taking on clients inside and outside the province. You work directly with the people behind your website, your search and your brand.

Staying small is deliberate. We take on a few projects at a time, so each one gets our close attention.

Strips of old black-and-white film negatives glow red on a light table, sprocket holes shining.
05Contact

Is Your Site Ready for a Rebuild?Is Your Site Ready for a Rebuild?

We take on a small number of rebuilds at a time and choose each one carefully. Send us your current site and a few lines about your business. We review every enquiry, and if your site is a strong candidate, we’ll contact you.

We work with businesses across Ontario, Canada and beyond.

Interested in search or a rebrand instead? Use the same form and choose it below.

[email protected]